Apple is now taking the initiative to safeguard the App Store and its users from becoming an easy cyber-crooks target. The company has decided to reject the app, and app updates worked with a third-party software development kit (SDK) using the device fingerprinting technique for data collection.
Apple is changing its policy related to the upcoming App Tracking Transparency safety measures released with iOS 14.5. Forbes also reported that recently Apple rejected Heetch, an app from InnoGames, and Radish Fiction. All these apps were relying on an SDK.
Apple is blocking all those apps that use fingerprinting tactics to obtain data for creating the user profile. It will allow the user to get tracked without an advertising identifier. Device fingerprinting uses a large amount of data about a device to identify it. Data collected can be in the form of battery status, charge level, last time you update the software, software version, time zone, and other factors to help identify the users.
For the more proper privacy implementation, Apple should ask permission to access the user’s phone’s advertising identifier. It is essential to track the users across various apps to know who is a victim of ad targeting. This rule should come with the latest iOS 14.5 releases. The rules can prevent apps from using other workaround tactics for tracking the users.